Our work with the wonderful marketing team at RxEDGE continues with this explainer for their Solutions at the Shelf program. Solutions at the Shelf puts patient education information in one place where patients are likely to take notice: In the pharmacy. It’s a great solution for pharma companies looking to cut through the noise of traditional media channels.

The video went live in concert with RxEDGE’s website overhaul. Things are looking dandy over there!

The script:

In a crowded media landscape, reaching patients can be harder than ever.

Why not choose a channel that engages people where they’re making healthcare choices — in the pharmacy? With strategic placements in thirty thousand pharmacies nationwide, Solutions at the Shelf dispensers are designed to educate and empower patients to find out about prescription alternatives.

Take the case of Dave. Things aren’t going very well in his stomach. So, he goes to the drug store for relief. As he browses for an over-the-counter remedy, an information dispenser catches his eye. Wow, Dave thinks, there’s a prescription medicine that could help me?

Dave takes a booklet and reviews it at home. It helps him understand his condition and the medication designed to treat it, so he makes an appointment with his doctor.

That afternoon, he’s back at the pharmacy, where he fills his prescription. Dave has taken the first step to managing his condition!

Thanks to Rx EDGE, more than one hundred and fifty pharma brands have experienced success stories like this. Just take a look at these impressive numbers.

In today’s information-overloaded world, you need a strategy that meets patients at the right time and the place. That’s why Solutions at the Shelf should be part of your marketing plan.

Contact us today to start your success story by reaching patients where it matters.

We’ve been working with Utah Education Network for many years now, but this is our first dedicated broadcast spot for them. They asked us to create a 30-second promo for Utah’s Online Library. The spot was aired on local Utah TV stations.

The script:

What will you explore today?

The building blocks of our genetic code?

The history of World War Two code talkers?

Journeys like these begin with Utah’s Online Library, the place for Utahans of all ages, from Blanding to Bountiful, to explore articles, encyclopedias, videos, scholarly databases, and more.

Utah’s Online Library is available for all Utah Learners. All you need is curiosity and this address:

Online library dot uen dot org.

So get going; fantastic discoveries await!

It’s always great when you get to work with your favorite neighbor. We teamed up with Gentle Giant Moving company, whose main office is just around the corner from our studio, to help their customers understand how to prepare for move day. They decided that making a fun video would be much more effective than handouts and emails. Naturally, we agree. Enjoy the story we developed about the Brown family, as well as a lovable sloth family who aren’t quite as organized as the Browns.

The script:

Meet the Browns and their cub, Lucy. Soon, they’ll be moving to a lovely new den.

For some, moving can be pretty, well, unbearable. But fortunately, the Browns chose Gentle Giant, the most trusted and respected name in moving. They know they’re in good hands, and thanks to our guarantee, if they’re not satisfied with any crew member, that crew member’s labor is free.

Before their move, the Browns do a few things to ensure their move is fast, efficient, and on-budget.

First, they complete our high value form, so we know what’s precious to them. Based on the value of their belongings, and for their peace of mind, the Browns choose to purchase moving insurance through Gentle Giant.

Before move day, the Browns secure the things we do not move. They also set aside other important items they want with them during their move, including Lucy’s favorite blanket.

The Browns leave plenty of time to carefully and securely pack. But we know that most creatures aren’t perfect like the Browns. If you’re in over your snout with packing, please call us right away and we’ll send a packing crew to help you out.

On move day, the Browns feel confident they’ve hired movers they can trust. Our professionals will definitely know if they damage anything and the Browns can depend on Gentle Giant to make them aware of any mishap, and repair or replace it right away.

After the move, the Browns leave something extra for the crew. Tips aren’t required, but they sure are appreciated if you feel we went above and beyond.

And finally, the Browns fill out our feedback form. It helps us learn and improve, as well as take care of any concerns you may have. We’re committed to being the best, so your feedback is absolutely vital.

Your friends at Gentle Giant look forward to your move day.