A recent post from Larry Kim on Inc.com reveals that the way people are consuming content online is undergoing revolutionary change. In a nutshell, people are reading far less and consuming visual media far more. It’s been obvious for a long time that our culture is becoming more visual but these figures, included in an infographic produced by WebDAM, were pretty eye-opening:

• The average person gets distracted in eight seconds.
• An estimated 84 percent of communications will be visual by 2018.
• An estimated 79 percent of internet traffic will be video content by 2018.
• People are 85 percent more likely to buy a product after viewing a product video.
• Posts with videos attract 3X more links than text-only posts.

Check out the complete infographic.

What does all of this mean for marketers? Two things: First, stop writing bullet points for your audience and start thinking in terms of visual storytelling. Second, work with people who understand the art of visual storytelling. Now, who might that be?

 Images courtesy WebDAM.

The wonderful folks at Endochoice came to us with a unique challenge: Make a fun explainer video about an important advancement in the medical device industry. We put our heads together and somehow landed on the concept of a spelunker exploring a cave. Plato writes of the analogy of the cave, but I think this video pushes that analogy into a wonderful new frontier.

The script:

So, it’s time for you to get a colonoscopy. Hey, don’t look so worried! It’s commonly done and vital for early cancer detection.

But here’s something you should know: Not all colonoscopies are created equal. Let’s take a closer look at that twisty, turny organ in your lower abdomen: your colon!

See how it’s shaped like an accordion with many folds? Sometimes, polyps that can turn into cancer hide behind these folds. That makes it virtually impossible for traditional single-camera scopes to see them.

But those days are over, thanks to Fuse, a revolutionary three-camera scope with a panoramic field of view. For your doctor, this can mean seeing nearly twice as much as traditional scopes.

So when it’s time for your colonoscopy, insist on Fuse, because when your doctor can see more, they can do more to ensure your health.

We’re proud to release five new episodes from our early education series, produced in collaboration with Kentucky Educational Television. We have a soft spot in our hearts for this whole series, but these just might be the best episodes yet.