February 11, 2016

New Video for Endochoice

The wonderful folks at Endochoice came to us with a unique challenge: Make a fun explainer video about an important advancement in the medical device industry. We put our heads together and somehow landed on the concept of a spelunker exploring a cave. Plato writes of the analogy of the cave, but I think this video pushes that analogy into a wonderful new frontier.

 

 

The script:

So, it’s time for you to get a colonoscopy. Hey, don’t look so worried! It’s commonly done and vital for early cancer detection.

But here’s something you should know: Not all colonoscopies are created equal. Let’s take a closer look at that twisty, turny organ in your lower abdomen: your colon!

See how it’s shaped like an accordion with many folds? Sometimes, polyps that can turn into cancer hide behind these folds. That makes it virtually impossible for traditional single-camera scopes to see them.

But those days are over, thanks to Fuse, a revolutionary three-camera scope with a panoramic field of view. For your doctor, this can mean seeing nearly twice as much as traditional scopes.

So when it’s time for your colonoscopy, insist on Fuse, because when your doctor can see more, they can do more to ensure your health.

December 4, 2015

2015 Year in Review

Each year, we’re exposed to a host of new ideas, products, and passions. And each year we get to explore new ways of telling stories about them. This year was no different in that regard, but it was also a year of change and creative growth for the studio. We moved into a fantastic new space and really pushed ourselves creatively to produce a wider diversity of visual styles and approaches. Our client list diversified, too, and we worked with an unprecedented range of companies, non-profits, and educators.

But enough of my yakking! Here are some project highlights from 2015:

We kicked off the year with a great little fundraising ditty for Lucile Packard Children’s Hospital Stanford. We’re very close to announcing more fantastic work we’ve done with them.

 

 

Next up was our Nutshell for the Environmental Voter Project. A few months after the release of this video they met and exceeded their crowdfunding goal.

 

 

Our relationship with Kentucky Educational Television continued with more great episodes for their early childhood education series. Here’s one of our favorites:

 

 

We branched out to a kinetic text style for this video for our longtime client, Foundation Medicine. Learn more about the making of it.

 

 

What year would be complete without great videos for startups? Here’s one we did for PledgeWin:

 

 

And to round out the year, a lovely Nutshell for educational software maker Top Hat.

 

 

A huge thanks to all of our clients who collaborated with us and taught us many things along the way. And of course, I have so much gratitude for the Planet Nutshell team. None of this would be possible without them.

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