The Exploozy team approached us with a simple task: Make a 90-second video about a revolutionary app that can make a 90-second video in ten seconds. Since this video took us about 8 weeks to produce from start to finish, we’re honestly not sure how we feel about this product. In any case, we hope you enjoy the fruits of our labor.

The script:

Meet Exploozy! It’s a simple, easy-to-use app that transforms your ideas into amazing animated explainer videos.

Let’s face it, professional animation and storytelling are hard work. It requires trained and talented human beings. Worst of all, it costs money. What a drag.

Exploozy disrupts all that. It’s like having a team of gifted writers and artists in the palm of your hand working for free.

Here’s how it works:

Simply write or sketch your idea. Don’t worry; your idea doesn’t have to be good.

Then, fire up Exploozy, and snap a photo. Select a few options, and hello, creativity!

Exploozy uses the latest technologies, including machine learning, algorithms, and the cloud to create the perfect animation for your idea. That’s right: Algorithms.

In 10 seconds, you’ve got a 90-second video that’s pretty much the best thing ever.

Exploozy does more than just turn your ideas into awesomeness. It’s also highly social. Just tap, and huzzah! – your cloud-crafted, automated, procedurally-generated video experience is connecting with people on an authentic human level.

Thanks to Exploozy, every idea is a great idea.

So, join the future and start exploozing now!

Last year, I was invited to deliver a lecture on visual storytelling as part of an innovative course called Becoming the Next Bill Nye: Writing and Hosting the Educational Show.

The course is now live on MIT Open Courseware, complete with a video of my lecture. Check it out for insights on animation, storyboarding, and more.

A special thanks goes out to our staff member, John McGowan, who helped students create an on-the-fly digital storyboard during the session, while providing feedback and support while they worked on their own ideas.

A recent post from Larry Kim on Inc.com reveals that the way people are consuming content online is undergoing revolutionary change. In a nutshell, people are reading far less and consuming visual media far more. It’s been obvious for a long time that our culture is becoming more visual but these figures, included in an infographic produced by WebDAM, were pretty eye-opening:

• The average person gets distracted in eight seconds.
• An estimated 84 percent of communications will be visual by 2018.
• An estimated 79 percent of internet traffic will be video content by 2018.
• People are 85 percent more likely to buy a product after viewing a product video.
• Posts with videos attract 3X more links than text-only posts.

Check out the complete infographic.

What does all of this mean for marketers? Two things: First, stop writing bullet points for your audience and start thinking in terms of visual storytelling. Second, work with people who understand the art of visual storytelling. Now, who might that be?

 Images courtesy WebDAM.