Digilant challenged us to explain their complex, real-time ad targeting technology. The result was a clean and simple video that helped them launch the product successfully.

So what did Digilant think about working with us?

The script:

In the quest to reach the right audiences, ad targeting has gotten pretty darn smart.

But it could be smarter.

That’s why Digilant developed Consumer Persona, which elevates ad targeting from smart to downright genius.

First, there was programmatic targeting, which relies on data analysis to target consumer traits and demographic groups. Then along came lookalikes, which uses existing customer data, but with limited segments, to to predict and model a larger group of similar potential customers.

While programmatic targeting and lookalikes have improved results for marketers, they still miss many potential targets.they’re far from perfect, and that means wasted impressions and increased ad spend.

That’s where Consumer Persona comes in. Instead of just targeting static segments, it analyzes real time data from an active campaign, or pixel, building a highly accurate picture of who is really engaging and converting.

Take the case of a cloud storage company that launched a campaign targeting these typical segments. Looks good, right?

But hang on. Using real-time conversion data and proprietary analysis, the Digilant team discovered that some of these segments weren’t accurate, and there were even new, undiscovered ones.

Fashionistas? yoga? Interesting!

So, Digilant dynamically targeted the campaign to segments that were actually performing. The result was a significant conversion lift, and crucial insights for future campaigns.

To learn how Consumer Persona can take your next campaign from merely brainy to totally brilliant contact us today.

Our work with the wonderful marketing team at RxEDGE continues with this explainer for their Solutions at the Shelf program. Solutions at the Shelf puts patient education information in one place where patients are likely to take notice: In the pharmacy. It’s a great solution for pharma companies looking to cut through the noise of traditional media channels.

The video went live in concert with RxEDGE’s website overhaul. Things are looking dandy over there!

The script:

In a crowded media landscape, reaching patients can be harder than ever.

Why not choose a channel that engages people where they’re making healthcare choices — in the pharmacy? With strategic placements in thirty thousand pharmacies nationwide, Solutions at the Shelf dispensers are designed to educate and empower patients to find out about prescription alternatives.

Take the case of Dave. Things aren’t going very well in his stomach. So, he goes to the drug store for relief. As he browses for an over-the-counter remedy, an information dispenser catches his eye. Wow, Dave thinks, there’s a prescription medicine that could help me?

Dave takes a booklet and reviews it at home. It helps him understand his condition and the medication designed to treat it, so he makes an appointment with his doctor.

That afternoon, he’s back at the pharmacy, where he fills his prescription. Dave has taken the first step to managing his condition!

Thanks to Rx EDGE, more than one hundred and fifty pharma brands have experienced success stories like this. Just take a look at these impressive numbers.

In today’s information-overloaded world, you need a strategy that meets patients at the right time and the place. That’s why Solutions at the Shelf should be part of your marketing plan.

Contact us today to start your success story by reaching patients where it matters.

We’ve been working with Utah Education Network for many years now, but this is our first dedicated broadcast spot for them. They asked us to create a 30-second promo for Utah’s Online Library. The spot was aired on local Utah TV stations.

The script:

What will you explore today?

The building blocks of our genetic code?

The history of World War Two code talkers?

Journeys like these begin with Utah’s Online Library, the place for Utahans of all ages, from Blanding to Bountiful, to explore articles, encyclopedias, videos, scholarly databases, and more.

Utah’s Online Library is available for all Utah Learners. All you need is curiosity and this address:

Online library dot uen dot org.

So get going; fantastic discoveries await!