I’m used to viewers on the internet, but not in real life!

My panel on video production for nonprofits, titled “How to Create On-screen Magic in Your Fundraising Videos,” at the 2019 Classy Collaborative turned out great. I moderated as my panel-mates, Martin Quessenberry, Daniel Lovering, and Susan Hughes shared insights about video production — when to use it, when not to use it, how to hire creatives, how to tell a compelling story, and more — from their perspectives.

Marty, who is director of digital projects and innovation at Shriners Hospitals, had much to say about how to deploy video across multiple platforms (web, fundraising, social media, and more). Meanwhile, Susan, who is senior director of communications at Thread, discussed using video at a smaller organization with fewer resources. And Dan, who is a documentary filmmaker, and I discussed the production process, storytelling basics, and other nuts and bolts of working with creatives.

Want to learn more? I created a handy Google Doc that walks through many of the details of our discussion.