Our wonderful relationship with the Environmental Voter Project continues with this fun little 15-second YouTube pre-roll spot. Targeted at residents of Boston and Revere who match a specific demographic profile designed by EVP, the video was designed to boost turnout for a local election. The results aren’t in yet, but I’m told that even a one percent lift in voter turnout can dramatically change results.



The script:

Hey, Boston and Revere!

Your State Senate election is on April 12th and everybody’s voting.

What’s your plan to vote? Are you going before work or after?

And remember, who you vote for is secret, but whether you vote or not is public record.

So be a good voter!