Seattle-based non-profit Washingtonians for a Responsible Future got in touch requesting a video that explains the upcoming long-term care crisis for America’s aging population. The goal was to highlight the issue in a way that doesn’t terrify viewers, but rather moves them towards understanding and a desire to become more involved.

With all of that in mind, I came up with an idea to use chickens as our protagonists. Chickens are always good for lighthearted fun, and there are plenty of metaphors for aging that work with a chicken motif. Wow, I just wrote the phrase “chicken motif.”

We loved working on this project, and it’s always wonderful to help non-profits reach people in new ways. As I write this, the video has gotten about 32,000 views on Facebook alone.



The script:

For spring chickens, it’s hard to imagine aging into lovable old birds, having trouble moving around the nest, and needing a caring wing to lean on.

We all deserve TLC when our feathers are worn, but it costs money. Today, the average cost of long term care for each of us is about a hundred thousand dollars. Most of the time, money, and effort it takes to care for our aging loved ones comes from family finances.

As our aging population explodes, governments and families are straining to meet the need, and it’s getting worse. In our state alone, Medicaid spending on long term care will more than double in fifteen years.

Yes, we’ve got plenty to flap about, but there are solutions. Washingtonians for a Responsible Future is a diverse coalition of problem solvers. Together, we can build a strong, supportive future for Washington families. Please join us.

Learn more at