Today we released a new video for Pledgewin. The fine folks at PledgeWin asked us to explain how their mobile app makes it easy to give to your favorite school, but with an important and innovative twist: Your donation depends on your school’s game-day performance. It’s a fun way to give back and support your alma mater.



The script:

Ahh, the thrill of game day! The crowd’s going wild for your team, your university.

But, hang on, time out. Your team has thousands of fans, but few actually donate to the school they love. More than ever, universities need help supporting students and athletes.

That’s why there’s PledgeWin, the game-changing way to give back, because when your team wins, your school wins your donation.

Using PledgeWin is simple: Choose your school, a favorite sport, and an upcoming game. Pledge five bucks, or as much as you like. You can even rally friends to the cause. Now, decide where your money goes – athletics, academics, or both. If your team wins, your pledge becomes a tax-deductible donation.

If the unthinkable happens and your team loses, bummer. But, you can roll your pledge to another game.

Victory is even sweeter when you know you’re making a difference. So start using PledgeWin now.