The Environmental Voter Project, a non-profit that’s working to increase voter turnout among environmentalists, asked us to explain why their work is so important. The video was deployed as part of the EVP crowdfunding campaign, which is seeking $400,000 by September 2015. Learn more about this project in our case study.



The Script:

Meet Lily. She cares deeply about the planet her kids will inherit, and she knows that climate change and other environmental problems are only getting worse.

So, Lily does what she can. She recycles. She bikes to work, even in winter.

But there’s one thing Lily doesn’t do that could have the biggest impact of all. Lily doesn’t vote. And she’s not alone. The latest research reveals that most people who really care about the environment–as many as 15 million environmentalists–simply don’t vote.

That’s a huge problem because, by and large, politicians only care about the needs of people who vote. To figure out those needs, politicians conduct lots and lots of polls. But they only poll people who vote regularly, because only voters decide whether politicians keep their jobs.

Even worse, political campaigns never even encourage people like Lily to vote because it’s more efficient to just reach out to reliable voters.

The end result: When Lily and the 15 million environmentalists like her don’t vote, their concerns don’t show up in polls, and so politicians ignore them.

We have to change this, for Lily and her family, for you and your family, and for the planet. That’s where the Environmental Voter Project comes in. We’re not a campaign, and we don’t even care who gets elected. We’re a non-partisan, non-profit organization with a simple mission: Get more environmentalists to vote in each and every election.

Here’s how we’ll do it:

First, we’ll use state-of-the-art data analytics to precisely identify all the Lilys out there who deeply care about the environment, but are ignored by politicians. Then, we’ll connect with them–knocking on doors, using social media, and sending mailings–all with special messages scientifically proven to increase their likelihood of voting.

Eventually, as more environmentalists vote, they’ll show up in polls, too, making environmental issues impossible to ignore.

So what’s next? Well, that depends on you. Our top-notch team is ready to go. We know we can succeed, but to get started we need your donation. And we need it today, because if we don’t meet our goal in time, we don’t get to keep any of the money we raise. So please contribute to the Environmental Voter Project. Your support will give Lily and millions like her a voice, a voice that just might save the planet.