It’s been a long journey but we’re finally ready to share our latest video, produced for our friends at Boston-based Roca. Their story is one of support, failure, redemption, and recovery. It’s also about having the will, the know-how, and the grit to break the cycle of incarceration and poverty. Learn more about the incredible work that Roca does for at-risk youth in Boston and beyond at

The video is built around the story of Andre, a single Roca participant who represents the impact Roca has on young people’s lives.

The reception to the video has been fantastic. The client seemed pretty happy, which is always a good thing!

And we also appreciated this tweet from Boston’s very own Social Innovation Forum: