Planet NutshellPlanet NutshellPlanet NutshellPlanet Nutshell
  • Work
  • About
  • Contact
  • More…
    • Production Diary
    • Internships
    • For Teachers
      • Artsville
      • Climate Science
      • Early Learning Series
      • Fun with Physics
      • Math Shorts
      • NetSafe
      • Utah Futures
      • Yana & Egbert
  • Work
  • About
  • Contact
  • More…
    • Production Diary
    • Internships
    • For Teachers
      • Artsville
      • Climate Science
      • Early Learning Series
      • Fun with Physics
      • Math Shorts
      • NetSafe
      • Utah Futures
      • Yana & Egbert

November 10, 2020

How Illustration Style Can Enhance Your Message

  • Posted By : Sam Berliner/
  • 0 comments /
  • Under : Uncategorized

When it comes to crafting a compelling story, it’s easy to focus on the words — what are we saying to deliver this message effectively? But being in the animation business, we know what’s being seen is just as important as what’s being said, and choosing the right illustration style is a crucial part of every production here at Planet Nutshell.

Here are a few questions we ask ourselves and our clients to make sure we always land on the right one:

1. What existing brand elements can we work with? 

If clients come to us with an existing brand (think: logo, brand colors, etc.) we definitely want to use that as a starting point so our work can exist harmoniously alongside any other creative work that may have been done. 

Sometimes, though, our clients aren’t quite there yet. And that’s no problem! We can help anyone find the right visual language for their video. Firstly, we think about the type of marketing we’re being asked to do and the audience we’re looking to connect with: B2B vs consumers, industry experts vs everyday folks. From there, we move on to:

2. What is the subject matter, and what’s the tone?

General design and illustration style are often dictated by what we’re talking about and what we want people to feel. 

If we’re talking about a life science company’s latest drug discovery platform and want to evoke a high-end feel, we may opt for a general design that’s sleek, minimal and modern. If we are explaining something that can’t actually be seen — like the infrastructure of an IT network — we may opt for a design style that’s more abstract. And if we are hoping to get kids excited about learning, we might skew the overall design more whimsical. 

3. How much (or how little) character is appropriate?

Most stories are about people, and people connect with other people. Meaning character design plays a huge role in helping your audience connect with your overall message. And while illustration style informs character design, it doesn’t decide it outright. There are still a few details to parse out. 

How representational should the characters be? If you want to speak to a wider group of people demographically, that’s a good reason to consider less representational characters. But if you are looking to speak to a highly targeted, very specific group of people, or if diversity is important to your message, there’s a stronger case to go representational. 

But what if you don’t want your audience to focus on the characters but on other elements within the scene? What if you’re one of those stories that isn’t about people, necessarily, but about the larger environment or a scientific process? In those instances, we consider how emotive we want our characters to be. Do they express a little or a lot? And how does each enhance or detract from our overall message?

4. What is the role of color?

Colors can be used to convey all kinds of nuanced emotions. Red can convey anger or passion. Orange is often associated with fun. Yellow can depict illness or caution. Blue can mean calm or sadness. 

But that’s just scratching the surface. The same colors can feel different depending on the hue or the saturation level. For example, if everything is bright and super saturated, the piece has a super energetic, juvenile feel. But if you mute those same colors, the piece suddenly feels more subdued and mature. 

But that’s STILL not all. Color tones can play a huge role as well! Cooler tones tend to feel sleek, modern, and in some cases, sterile (which may or may not be a good thing). Warmer tones skew a bit more cozy and sincere. 

While illustration is a lot of fun, it’s certainly not all fun and games. At Planet Nutshell, we take it very seriously because we know, when done right, it is one of the most effective storytelling tools there is. 


October 7, 2020

Internships at Planet Nutshell

  • Posted By : Sam Berliner/
  • 0 comments /
  • Under : Uncategorized

Want to gain professional experience in a production studio? At Planet Nutshell we’re all about telling great stories and creating animation with impact. We offer seasonal internships for college students and recent college graduates to learn and assist with our production process, from concept and storyboarding to designs and animation.

Under the guidance of our team, you’ll have the opportunity to collaborate with other designers and animators while honing your artistic skill. At the beginning of each internship we work with you to determine your goals and throughout your time with Planet Nutshell you will go through each phase of production: Pitch, script, storyboard, style frames & design, mograph and character animation.

We will give you projects to help you develop and grow your skills in the area you choose via small assignments and working closely with your mentor staff member. (Please note that we are working remotely during the Coronavirus Pandemic.)

What you need:

  • Positive attitude and willingness to learn
  • A willingness to look at your own work with a critical eye, listen to feedback, and make changes accordingly
  • Length of internship and daily hours are negotiable.
  • You must have basic-level skill with After Effects and Adobe Illustrator.

What we offer:

  • Guidance and mentorship to help you build your portfolio and professional work experience.
  • A flexible schedule
  • Current students can earn credit, or if you’re just out of school you are eligible, as well.
  • You will be paid for any client work you do.
  • Fall Internship: September-November
  • Winter Internship: January-March
  • Summer Internship: May-July

We post our Call for Interns approximately one month prior to the start date. Please check this page at that time for a link to the application and any other necessary information. We ask that you please prepare your reel, behind the scenes materials such as sketches, and resume prior to applying.

Want to know more? Here is our handy Nutshellian Guide to Animation Internships: How to Get One & Get the Most Out of One!


October 6, 2020

WGBH BUAC Localization Case Study

  • Posted By : Sam Berliner/
  • 0 comments /
  • Under : Uncategorized

We love it when our friends at WGBH, the local PBS station, come to us with a project, and their latest was a doozy… in the best way possible. They asked us to help them localize 60 (as in 6-0) short science videos to Spanish.

What is localization? It’s when you dub, subtitle, and reanimate the onscreen text of an existing video into another language. It was a big job, to say the least, but as always, we were up for the challenge, especially since it meant we not only got to work with WGBH, but with NASA(!), who is funding this initiative as part of the Bringing the Universe to America’s Classrooms program. Plus we got to brush up on our Spanish while learning some really cool science. We call that a win-win-win-win.

With so many videos to keep track of, we knew the key to success would be setting up a clever production pipeline right from the jump. Here’s how we did it: 

Step 1: Script Translation

The client provided us with time-coded scripts for all of the episodes in English. We then filled in the corresponding Spanish. This process depended on the commenting feature in Google Docs so everyone could weigh in on the edits and approvals.

Step 2: Voiceover

The second step, recording the new Spanish voiceover, actually was made of several sub-steps. Firstly, casting the right voice. Or rather, the right voices, seeing as we had to cast for over 100 voice parts across the 60 videos. Luckily, a talented group of 10 voice actors were able to read for all 100 parts. Next came the actual recording. Since we are still in the midst of the COVID-19 pandemic, we made sure to cast talent that has their own home recording studios. We edited the voiceovers in Premiere, roughly timing them out with the videos with the English voiceovers as a guide. After that, we uploaded the voiceovers to Vimeo Review so the client could make timecode specific notes and request voiceover pickups. Once the client approved the pickups, we could move onto editing.

Step 3: Editing

With the approved voiceovers in hand, we dove back into Premiere to sync the Spanish voiceover with the English video footage. This involved a lot of tweaking as the Spanish voiceover would frequently be shorter or longer than the English voiceover. To make it sync, we’d cut or slow down footage as needed. With the synced audio and tweaked video, we could layer on the music and sound effects and send the videos along for client approval.

Step 4: Text on Screen

Armed with a time-coded list of English text on screen in English as well as its Spanish translation, we opened up the footage in After Effects to mask and replace that English text with Spanish. To accomplish this required a lot of creative problem solving, figuring out the best ways to match existing texts, fonts, movements, colors and textures. Thanks to the wonder that is Adobe, our After Effects files linked directly back into Premiere for a seamless import of new Spanish graphics over the existing video.

Step 5: Video Client Review

We exported the full videos (with the brand-new, totally synced Spanish voiceover… and music… and sound effects… and shiny new Spanish text-on-screen… ) and posted to Vimeo Review so the client could again provide timecode specific notes. Then we made any necessary changes and locked the video!

Step 6: Subtitles & Captions

To ensure accessibility for all students, we used the final scripts and final videos to create the subtitle and caption files. We quality checked them in VLC and sent them along for client approval.

Step 7: Final Delivery

It took 6 months of hard and careful work, but we were able to provide the Client with the final videos localized to Spanish, along with the subtitle and caption files. And of course, the PN team (remotely) celebrated a job well done.

Here is one of our favorites, Himalayan Earthquake: Future Earthquake Potential. Just click on the link and it will bring you to the PBS Learning Media page. Toggle from English to Spanish and enjoy!

Media Credits:

Excerpted from NOVA: Himalayan Megaquake.

Third Party Materials: AP Archive, Paul Devaney, ESRI World Imagery, Getty Images, ITN Source, Kathmandu Today, Daniel Lins, NBC Universal, Nepal Police, Newsflare, Pond5, Kishor Rana, RYOT News, Storyful, Teton Gravity Research, Viral Hog. © 2016 Educational Foundation. All Rights Reserved.

Source: NOVA | Himalayan Megaquake. Visit the program page here.


September 16, 2020

Meet Our 2020 Fall Intern

  • Posted By : Sam Berliner/
  • 0 comments /
  • Under : Uncategorized

We’re happy to welcome our fall intern to the team and are excited to have him on our planet. We can’t wait to see what he creates!

Sean Harman

Hi! My name is Sean Harman and I am a recent graduate of Ringling College of Art and Design with a BFA in Motion Design. I enjoy creating 3D and 2D animations with Cinema 4D and After Effects. Besides design I also enjoy art history, record collecting, cooking, and anything related to the ocean. When I am not in the studio or in font of my computer you can find me training for half marathons, sailing, or dancing.


September 15, 2020

Coming Soon: “Azúcar,” Our First Short Film

  • Posted By : Joshua Gunn/
  • 0 comments /
  • Under : Uncategorized

Frankly, we’ve been waiting for today for a long time. Because today is the day we finally get to reveal a project we’ve been working on for months — Azúcar. Azúcar is the story of a mother and son searching for a better life. They have traveled over 1500 miles from Honduras to the US border, and tonight, they attempt to cross the Rio Grande… and find nothing goes as they had planned.

Azúcar is our first narrative short film, and rest assured, we will have plenty more to share before its planned release in Winter 2021. For now, though, please enjoy this first look, along with some words and insights from the production team.


‹ Prev12345Next ›Last »
Recent Posts
  • Black History Month Portraits
  • Hiring Talent & Building A Team – Part 1: Freelancers
  • How to Build Lasting Client Relationships
  • 2020 Reflections & Looking Ahead to 2021
  • A Few of Our Favorite Things: 2020 Year in Review
Archives
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • December 2018
  • November 2018
  • October 2018
  • August 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • February 2013
  • January 2013
  • August 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • October 2011
  • July 2011
  • June 2011
  • April 2011
  • March 2008
Copyright 2008-2020 Planet Nutshell, Inc. | Made with in Cambridge, MA | Warning: Created in a facility that produces Nutshells