We recently wrapped up a huge broadcast rebranding project for our friends over at Utah Education Network – complete with Station IDs, lower thirds, station bugs, interstitials and more. This was a new challenge for us so we decided to give you a behind-the-scenes look at the process.

Pre-Production

We met with the Client and discussed their goal to update the look and feel of their station while highlighting their brand and the beautiful Utah landscape. We made a giant spreadsheet to keep track of everything, here’s a peek at part of it:

Storyboards

Once we had our goals and pre-production planning nailed down, we started storyboarding some of the elements to figure out how they would move. Here are some storyboard panels for two of the the transitions:

Design

Next, we set to work designing the interstitials, many of which were concepted around showing everyday people transitioning into imagined Utah landscapes. 

Animation

Once all the designs were done, we set to work animating them, picking out and editing music, as well as working with voiceover artists. Here’s a Sizzle Reel we edited together showcasing lots of the graphic elements!

Motion Graphics Templates

Then it was time to create MOGRT templates! (It rhymes with “yogurt.”) We created these for the folks at UEN to choose from and customize – for example, putting the times and names of programs into the Coming Up spots.

In total, we produced 47 different elements for UEN to brand their television channel and we learned a ton along the way! We are super proud of how these all turned out, but there are too many to share here. If you’re in the area, check them out soon on KUEN 9.1 Salt Lake City / Ogden.

While animation is our bread and butter at Planet Nutshell, we have done a number of live action projects over the past few years. Often, these productions combine film with animation in interesting ways, as well.

We have been lucky enough to collaborate with some fabulous live-action producers, including the very talented folks at True Life Media. Meanwhile, our producer, Sam, gets to employ his deep background in live action production; one of his rare talents is creating detailed call sheets so that our shoot days stay on track.

Shoot days are a flurry of activity: Setting up locations and lighting, filming b-roll footage, filming interviews, and more. They are carefully scheduled so we can maximize our time and get as much quality footage as possible for a given budget, as we did at a recent shoot at Brigham & Women’s Hospital.

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Meanwhile, our internal team is often hard at work on storyboarding and designing all the animated sequences for our hybrid live action/animation projects. Here’s a glimpse into the editing process, combining the animation and live-action for a recent project for Health Leads.

We’ve had a blast creating live action productions for our clients. Here’s a look at just a few of our favorites so far:

Health Leads: Community Referral Networks

(Live action footage by True Life Media)

LightForce Orthodontics

(Live action footage by Bagamor Media)

Alloy Therapeutics: Hello World

(Live action footage by Bagamor Media)

The PN team is shocked, angry, and saddened by the senseless violence in Ukraine. If you feel like we do, and have been searching for a way to help, here are some credible relief organizations that are making a meaningful impact. Consider giving them your support.

UNICEF

“As needs in Ukraine escalate in line with the conflict, UNICEF is rapidly stepping up emergency response efforts throughout the country, providing critical supplies, access to safe water, child protection and more. Your support can make a difference.”

Médecins Sans Frontieres/Doctors Without Borders

“As the war in Ukraine escalates, Doctors Without Borders/Médecins Sans Frontières (MSF) is mobilizing to set up emergency response activities. We now have teams in Ukraine, Poland, Moldova, Hungary, Slovakia, Russia, and Belarus. MSF is an independent and impartial organization committed to providing medical humanitarian assistance to people affected by the war no matter who they are or where they are.”

Voices of Children

“The Voices of Children Foundation has been helping children affected by the war since 2015. Thanks to you, we provide psychological and psychosocial support to children. It helps them overcome the consequences of armed conflict and develop. Today, during the full-scale Russian invasion of Ukraine, we are providing non-stop assistance to affected children and families from all over the country, providing emergency psychological assistance, and assisting in the evacuation process.”

International Committee of the Red Cross

“The ICRC has been working in Ukraine since 2014. Our operations in the country are among the ten largest ICRC operations worldwide with a team of over 600 staff members. Working closely with the Ukrainian Red Cross Society, we are increasing our response to the humanitarian needs in Ukraine. Our support to people includes emergency assistance such as food, water, and other essential items. We also support hospitals and primary healthcare facilities with medical equipment and emergency preparedness. We repair water stations and support households to rehabilitate their damaged homes. We also help families separated by the conflict reconnect.”

Save the Children

“Two million refugees have now fled Ukraine, including at least one million children. Children on the move are at risk of hunger, illness, trafficking and abuse. Your donation today to the Children’s Emergency Fund can help provide children and families at risk in Ukraine and around the world with immediate aid, such as food, water, hygiene kits, psychosocial support and cash assistance. Together, we can protect children in crisis.”

UN Refugee Agency (UNHCR)

“Millions of people — mostly women and children — have been forced to flee Ukraine. They are sheltering in underground train stations, walking hundreds of miles and leaving behind everything they’ve ever known. UNHCR is on the ground scaling its response to provide assistance and ensure those displaced find safety in welcoming arms in this moment of crisis.”

CARE

“A humanitarian catastrophe is unfolding in Ukraine as attacks of war put millions of lives at risk. Innocent families, women and girls, and the elderly will suffer most. CARE’s immediate crisis response aims to reach 4 million with your help. Your emergency gift supports CARE’s Ukraine Crisis Fund to reach 4 million with immediate aid and recovery, food, water, hygiene kits, psychosocial support, and cash assistance — prioritizing women and girls, families, and the elderly.”

International Medical Corps

“The war in Ukraine is creating an increasingly desperate humanitarian crisis. International Medical Corps’ teams inside Ukraine and in the surrounding region are responding to the conflict by expanding access to medical and mental health services for those living in affected communities, and working to help refugees. Your gift today can help more people receive the lifesaving care they deserve.”

Source: NPR