This just in: Our short film, Azúcar, has been selected for screening in Barcelona and São Paulo at the Barcelona Human Rights Festival and Human Rights Festival Brazil. Congratulations to all who supported and worked so hard on this.
2022 was an interesting year for us. We began to see the light at the end of the pandemic tunnel. Many clients returned after a hiatus, and the volume of projects and new opportunities started to feel like normal again. We also welcomed a new team member, Jane, who helped us fulfill our goal of building a cohesive and interdependent creative culture. Together with Jen, Songyi, and Sam, I truly feel like we’re firing on all cylinders now. And special thanks to Jody Snider for helping us develop new clients and opportunities.
I have so much gratitude for this team, and it gives me great joy to work with folks who generously support one another. We may not have all the answers all the time, but together we challenge ourselves to learn now to make better and more impactful media. And we have so much fun doing it!
I think all of that shines through in these selected projects from 2022. I am so deeply grateful to our clients, who trusted us to create these wonderful things on their behalf. We are so honored to have earned that trust.
I hope you enjoy taking a look at our work from the year that was.
Kim Hui, Holly Hillman, Rosi Amador, Brian Amador, Alisa Amador, Zia Amador, Jeff Russell, Liz Breen, Kyle Arrington, Nati Brondani, Aya Fukuda, Hannah O’Neal, Kaleb-Wolf De Melo Torres, Christoph Gelfand, Ana Hill, Ethan Barnowski, Jake Williams, Robb Moreira, Kendra Hoffman, Renee Kurilla, Joy Arcolano.
When the folks at WGBH (our local PBS station here in Boston) approached us to make animations for their Design Squad Latinx series teaching middle school students about engineering, we were excited to hop on board! We made two animations for them: What Is A Pulley? and Super Successful Showcasing, both in English and in Spanish, and in the process we learned some engineering! That’s a win win! Here is a behind-the-scenes look at our process for these bilingual productions.
For the Pulley episode we needed to truly understand how pulleys work by changing the direction of a force and how a 2-pulley system cuts the effort you pull in half (yay physics!) and then figure out a scenario that utilized a pulley in a fun and accessible way– what better than delivering burgers and drinks to friends!
For the Showcasing episode the biggest challenge was engineering the ReloCATer machine. We tried to integrate as many simple machine concepts as we could including the pulley, lever, inclined plane, etc. We took inspiration from Rube Goldberg machines, such as the Archimedean Excogitation, a 1987 audiokinetic rolling ball sculpture by George Rhoads at the Museum of Science Boston, and Wallace and Gromit’s inventions like this handy one to turn on the TV. Once we figured out how to combine simple machines to relocate a cat, the ReloCATer was born!
Since the Client provided the scripts we were able to dive right into storyboarding. A major consideration was going back and forth between “explainer space” (where we used graph paper backgrounds and simpler drawings) and “real life space” with characters and backgrounds in full color.
Here are two fun sequences:
Next it was time to decide on a look. We presented them with a few options from our past work and we ended up settling on a direction that was fairly realistic in terms of character and world design.
Next we got to work implementing the approved moodboard look in our full designs. Here are some of our favorites. Please note that we do not recommend using the ReloCATer with your guinea pig.
The final step was adding sound design, music and voiceover and these two spots were ready to inspire future engineers everywhere!
Then we began the task of translating both episodes into Spanish. We translated the script, recorded the new voiceover, re-timed the episodes and updated the on-screen text to Spanish. And voila! (Or, in Spanish, ¡Listo!)
Can’t get enough Design Squad Latinx? Head on over to PBS LearningMedia.
We are proud to present the work we did for The Phoenix, whose mission is “to build a sober active community that fuels resilience and harnesses the transformational power of connection so that together we rise, recover, and live.” We are grateful for the opportunity to help this important organization and community grow. We worked with The Phoenix to create 4 different onboarding animations that play on their new app to help recruit and train volunteers, both in English and in Spanish. Here is a behind-the-scenes look at our process.
The Client came to us with a lot of great ideas and background information that they wanted to consolidate into these 4 videos. Our job was to condense it down and explain the volunteering process through stories that the audience could relate to– that’s when Sara and Jordan were born!
In order to take on this giant task (a total run time of almost 7 minutes with one batch in English and one batch in Spanish) we needed to think creatively about how the animations would work both efficiently and elegantly, and before long we landed on the graphic novel / motion comics visual style. We did a bunch of research to see how these types of projects tend to be laid out and move so we could really highlight that in the animations– starting research even before the storyboarding phase to ensure this was thoughtfully integrated into the project as a whole.
Here are some of our motion graphics inspirations:
An additional challenge was making videos that would be integrated into the Phoenix mobile app in portrait orientation, but once we made the adjustment (both in the animation programs and in our minds) we were able to run with it.
Once we nailed down the visual look and language we dove in and storyboarded. Here are two fun sequences:
The Client came to us with a color palette and logo, but beyond that we had a lot of freedom to play and experiment and that included designing a user interface as well as the characters and their world. Here are some of our favorite designs:
We worked with wonderful voiceover actors and before getting these out the door we added music. Here is Episode 1, fresh out of the oven and ready for volunteer orientations! To check out all of the videos, head on over here.
This project challenged us to work in new and exciting ways and we are so happy to be a part of the great work that The Phoenix is doing. For all things The Phoenix, check out: https://thephoenix.org/
We recently wrapped up a huge broadcast rebranding project for our friends over at Utah Education Network – complete with Station IDs, lower thirds, station bugs, interstitials and more. This was a new challenge for us so we decided to give you a behind-the-scenes look at the process.
We met with the Client and discussed their goal to update the look and feel of their station while highlighting their brand and the beautiful Utah landscape. We made a giant spreadsheet to keep track of everything, here’s a peek at part of it:
Once we had our goals and pre-production planning nailed down, we started storyboarding some of the elements to figure out how they would move. Here are some storyboard panels for two of the the transitions:
Next, we set to work designing the interstitials, many of which were concepted around showing everyday people transitioning into imagined Utah landscapes.
Once all the designs were done, we set to work animating them, picking out and editing music, as well as working with voiceover artists. Here’s a Sizzle Reel we edited together showcasing lots of the graphic elements!
Then it was time to create MOGRT templates! (It rhymes with “yogurt.”) We created these for the folks at UEN to choose from and customize – for example, putting the times and names of programs into the Coming Up spots.
In total, we produced 47 different elements for UEN to brand their television channel and we learned a ton along the way! We are super proud of how these all turned out, but there are too many to share here. If you’re in the area, check them out soon on KUEN 9.1 Salt Lake City / Ogden.