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January 13, 2021

2020 Reflections & Looking Ahead to 2021

  • Posted By : Sam Berliner/
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After a tumultuous year, we here at Planet Nutshell took a moment to reflect and wanted to share our takeaways from 2020 and our hopes for 2021.

Josh

When unexpected or scary things happen (if you were alive in 2020, you know what I’m talking about), don’t turn inward. Turn to those you trust, believe in that trust, and build a community of people who will support each other. That’s what I worked hard at doing at Planet Nutshell this year.

I have high hopes for our narrative project, Azucar (azucarfilm.com). We plan to submit it to the festival circuit in early 2021. Even if no one likes it, we will have learned so much and pushed ourselves in new creative directions. I’m excited to tell a story that is all our own. That’s a true gift. I’m also looking forward to supporting the creative goals of the team and helping folks realize the things they want to accomplish in animation and storytelling. With a great team, anything is possible!

Jen

2020 was an incredibly difficult year for all of us and really it took a toll on me, both mentally and emotionally. One of the most important lessons that I learned this year was to be kinder to myself and learn when to give myself, and others, a break. If not, there was a very real chance of everyone burning out. It was difficult at first, trying to find a balance between my work-a-holic tendencies and something a bit more sustainable for the current situation, but I’d like to think that I’ve finally struck a good balance between the two. While I still put my all into everything I do, I also know that once I finish a task (or two, or three) I can take a moment to breathe before jumping head long into the next thing on my to-do list.

One of my goals for 2021 is to really build up my personal website with recent work that I’ve done, both professionally and personally. I had originally planned on doing that this year, but with everything that happened I didn’t have the creative energy or motivation to do so. Fingers crossed I’ll finally have more of an online presence next year!

Mollie

Apart from the clear difficulties this year has brought, I was very excited to transition into being the lead for our internship program! I supervised two of our first fully remote interns, Audrey in the summer and Sean in the fall/winter. Sam and I collaborated, with input from the team, on how to recreate the studio experience from home and I was able to work on my leadership and communication skills. With encouragement and mentorship from Jen and Josh, I’ve been able to develop a more constructively critical eye that allows me to mentor in turn. It brings me great joy to try to give our interns the same valuable and fun experience that I had in my own internships during college (as well as try to live up to my mentors, eek!). I’m looking forward to continuing to improve and grow in this area professionally and personally in the coming year.

A goal of mine, professionally, in the next year is to continue to push my animation skills, especially with character animation. I’m hoping to become even more of a generalist as my career progresses and character animation is an area where I would like to improve. I’m very grateful to have the opportunity here at PN to push those skills under Jen’s careful eye. It’s a little scary, as character animation can often feel very personal, but a growing edge is never comfortable! Personally, I’m hoping in-person singing will return in late 2021. I’ve been missing sweet harmonies!

Sam

Professionally I learned that it is 100,000% possible for Planet Nutshell to excel when working remotely! We’ve been working from home since March of 2020 and it has been going really well. I’m proud of the team for adjusting to this new normal and being creative with fun ways to still interact like our Afternoon Hellos, socially-distanced picnics and a Team Building Slack channel!

A massive goal for me personally for 2021 is to fully launch Queer Scouts Boston! It is a monthly peer-led skill share for queer and trans adults and allies to build community, learn new skills and get outside. You can find us on Facebook and Instagram!

2020 has indeed been a challenging year. At Planet Nutshell we are grateful for our little corner of the universe that has continued to thrive and we hope that in 2021 more and more of the world can heal and begin to thrive once more.

What are your reflections?


November 10, 2020

How Illustration Style Can Enhance Your Message

  • Posted By : Sam Berliner/
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When it comes to crafting a compelling story, it’s easy to focus on the words — what are we saying to deliver this message effectively? But being in the animation business, we know what’s being seen is just as important as what’s being said, and choosing the right illustration style is a crucial part of every production here at Planet Nutshell.

Here are a few questions we ask ourselves and our clients to make sure we always land on the right one:

1. What existing brand elements can we work with? 

If clients come to us with an existing brand (think: logo, brand colors, etc.) we definitely want to use that as a starting point so our work can exist harmoniously alongside any other creative work that may have been done. 

Sometimes, though, our clients aren’t quite there yet. And that’s no problem! We can help anyone find the right visual language for their video. Firstly, we think about the type of marketing we’re being asked to do and the audience we’re looking to connect with: B2B vs consumers, industry experts vs everyday folks. From there, we move on to:

2. What is the subject matter, and what’s the tone?

General design and illustration style are often dictated by what we’re talking about and what we want people to feel. 

If we’re talking about a life science company’s latest drug discovery platform and want to evoke a high-end feel, we may opt for a general design that’s sleek, minimal and modern. If we are explaining something that can’t actually be seen — like the infrastructure of an IT network — we may opt for a design style that’s more abstract. And if we are hoping to get kids excited about learning, we might skew the overall design more whimsical. 

3. How much (or how little) character is appropriate?

Most stories are about people, and people connect with other people. Meaning character design plays a huge role in helping your audience connect with your overall message. And while illustration style informs character design, it doesn’t decide it outright. There are still a few details to parse out. 

How representational should the characters be? If you want to speak to a wider group of people demographically, that’s a good reason to consider less representational characters. But if you are looking to speak to a highly targeted, very specific group of people, or if diversity is important to your message, there’s a stronger case to go representational. 

But what if you don’t want your audience to focus on the characters but on other elements within the scene? What if you’re one of those stories that isn’t about people, necessarily, but about the larger environment or a scientific process? In those instances, we consider how emotive we want our characters to be. Do they express a little or a lot? And how does each enhance or detract from our overall message?

4. What is the role of color?

Colors can be used to convey all kinds of nuanced emotions. Red can convey anger or passion. Orange is often associated with fun. Yellow can depict illness or caution. Blue can mean calm or sadness. 

But that’s just scratching the surface. The same colors can feel different depending on the hue or the saturation level. For example, if everything is bright and super saturated, the piece has a super energetic, juvenile feel. But if you mute those same colors, the piece suddenly feels more subdued and mature. 

But that’s STILL not all. Color tones can play a huge role as well! Cooler tones tend to feel sleek, modern, and in some cases, sterile (which may or may not be a good thing). Warmer tones skew a bit more cozy and sincere. 

While illustration is a lot of fun, it’s certainly not all fun and games. At Planet Nutshell, we take it very seriously because we know, when done right, it is one of the most effective storytelling tools there is. 


October 6, 2020

WGBH BUAC Localization Case Study

  • Posted By : Sam Berliner/
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We love it when our friends at WGBH, the local PBS station, come to us with a project, and their latest was a doozy… in the best way possible. They asked us to help them localize 60 (as in 6-0) short science videos to Spanish.

What is localization? It’s when you dub, subtitle, and reanimate the onscreen text of an existing video into another language. It was a big job, to say the least, but as always, we were up for the challenge, especially since it meant we not only got to work with WGBH, but with NASA(!), who is funding this initiative as part of the Bringing the Universe to America’s Classrooms program. Plus we got to brush up on our Spanish while learning some really cool science. We call that a win-win-win-win.

With so many videos to keep track of, we knew the key to success would be setting up a clever production pipeline right from the jump. Here’s how we did it: 

Step 1: Script Translation

The client provided us with time-coded scripts for all of the episodes in English. We then filled in the corresponding Spanish. This process depended on the commenting feature in Google Docs so everyone could weigh in on the edits and approvals.

Step 2: Voiceover

The second step, recording the new Spanish voiceover, actually was made of several sub-steps. Firstly, casting the right voice. Or rather, the right voices, seeing as we had to cast for over 100 voice parts across the 60 videos. Luckily, a talented group of 10 voice actors were able to read for all 100 parts. Next came the actual recording. Since we are still in the midst of the COVID-19 pandemic, we made sure to cast talent that has their own home recording studios. We edited the voiceovers in Premiere, roughly timing them out with the videos with the English voiceovers as a guide. After that, we uploaded the voiceovers to Vimeo Review so the client could make timecode specific notes and request voiceover pickups. Once the client approved the pickups, we could move onto editing.

Step 3: Editing

With the approved voiceovers in hand, we dove back into Premiere to sync the Spanish voiceover with the English video footage. This involved a lot of tweaking as the Spanish voiceover would frequently be shorter or longer than the English voiceover. To make it sync, we’d cut or slow down footage as needed. With the synced audio and tweaked video, we could layer on the music and sound effects and send the videos along for client approval.

Step 4: Text on Screen

Armed with a time-coded list of English text on screen in English as well as its Spanish translation, we opened up the footage in After Effects to mask and replace that English text with Spanish. To accomplish this required a lot of creative problem solving, figuring out the best ways to match existing texts, fonts, movements, colors and textures. Thanks to the wonder that is Adobe, our After Effects files linked directly back into Premiere for a seamless import of new Spanish graphics over the existing video.

Step 5: Video Client Review

We exported the full videos (with the brand-new, totally synced Spanish voiceover… and music… and sound effects… and shiny new Spanish text-on-screen… ) and posted to Vimeo Review so the client could again provide timecode specific notes. Then we made any necessary changes and locked the video!

Step 6: Subtitles & Captions

To ensure accessibility for all students, we used the final scripts and final videos to create the subtitle and caption files. We quality checked them in VLC and sent them along for client approval.

Step 7: Final Delivery

It took 6 months of hard and careful work, but we were able to provide the Client with the final videos localized to Spanish, along with the subtitle and caption files. And of course, the PN team (remotely) celebrated a job well done.

Here is one of our favorites, Himalayan Earthquake: Future Earthquake Potential. Just click on the link and it will bring you to the PBS Learning Media page. Toggle from English to Spanish and enjoy!

Media Credits:

Excerpted from NOVA: Himalayan Megaquake.

Third Party Materials: AP Archive, Paul Devaney, ESRI World Imagery, Getty Images, ITN Source, Kathmandu Today, Daniel Lins, NBC Universal, Nepal Police, Newsflare, Pond5, Kishor Rana, RYOT News, Storyful, Teton Gravity Research, Viral Hog. © 2016 Educational Foundation. All Rights Reserved.

Source: NOVA | Himalayan Megaquake. Visit the program page here.


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