It was an honor to team up with our agency partner, Small Army, once again to create this introductory video for Health Leads, an organization with a vital mission to “create sustainable, high-impact and cost-effective social needs interventions that connect patients to the community-based resources they need to be healthy – from food to transportation to healthcare benefits.” Basically, they do great work that’s aligned with our values, so it was a match made in heaven.

Brooklyn Public Library asked us to create a spot that promotes New York’s fabulous new Culture Pass program. It’s an ambitious, city-wide collaboration that offers free access to many of the city’s top cultural institutions to anyone who lives in the five boroughs.

They wanted a fantastic video, but they also wanted the video to feature the artwork of a local Brooklyn artist, Jing Wei. While I wrote the script, Jing got to work creating some beautiful backgrounds and character designs. The collaboration worked seamlessly, and we’re super honored that we got to work with her, along with the passionate folks at BPL.

Bonus: Be sure to check out the Spanish version!