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November 28, 2017

New Video for Global Press Journal

  • Posted By : Joshua Gunn/
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  • Under : Uncategorized

I first learned about Global Press Journal at a conference last year. I knew we had to work with them. Thankfully, we got the chance last summer. We began production on a video that explains the current rebuilding crisis in Nepal in the aftermath of the deadly 2015 earthquake.

I love how the folks at Global Press Journal combined the video with an article from a Nepalese reporter to create grassroots, multifaceted coverage of this issue. Check it out. It’s worth a look if you’re contemplating ways that text and images can be combined with video to create a compelling experience.

Another big challenge for this project was creating a Nepali language version of the video. That video quickly received more than 100,000 views when it went live. We’re honored to have played a role in bringing these issues to viewers around the world.


November 28, 2017

New Demo Reel!

  • Posted By : Joshua Gunn/
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  • Under : Uncategorized

Feast your eyes on these tasty cuts from our most recent work:

 


November 13, 2017

New Video for Lucile Packard Children’s Hospital

  • Posted By : Joshua Gunn/
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  • Under : Uncategorized

When our friends at Lucile Packard approached us to create a video based on their founder Lu’s vision, we were immediately on board. But there was a catch – they wanted the video to match the existing watercolor paintings in their new wing. We loved the idea, but this art style was new territory for us. We huddled up to discuss the process, formed a game plan, then accepted the challenge. First, we created the water color concept design based on an old photo of a young Lucile and her husband (below). Once we received the green light, we committed ourselves to crafting a video with an inspiring story, complimented by beautiful artwork. Watch Lu’s Story above to see how one woman’s dream and dedication changed a community.

We did extensive research and studied archival photos to produce each scene. Here are some samples:

 

 

 


November 6, 2017

Case Study: Raikes Foundation

  • Posted By : Joshua Gunn/
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  • Under : Case Studies

For two decades, the Raikes Foundation has been at the forefront of researching and promoting a learning environment where all children can thrive, regardless of their sex, race, or family income level. Their commitment to the science of learning and development is truly inspiring.

The Raikes Foundation came to us with a desire to tell a story on behalf of Mindset Scholars Network, a consortium of educators and academic researchers who are working to design and promote inclusive, effective learning environments for all students.

We followed our standard process for making this video, but along the way we had to learn a lot about the unique expectations of our audience, which ranged from parents and educators, to educational researchers and theorists, to philanthropists and nonprofit leaders. That meant lots of revisions and deep thinking about how to accomplish our client’s goals. To give you insight into that process, check out version one of the storyboard on the left below, and the final version of the storyboard on the right. There are many subtle, and not-so-subtle, changes that represent an interesting journey as we developed this project. You can download the complete final storyboard here, and version one here.

 

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Additionally, the folks at the Raikes Foundation were generous enough to share some feedback about their experiences working with us:

What was your overall experience of working with Planet Nutshell?

Planet Nutshell took the time to learn about the work and understand the scientific nuances and need for precise language in certain contexts, while still pushing us to be clear, concise and relatable in our approach. They were transparent about the process and costs and always stuck to deadlines. We enjoyed working with them.

What were the goals of your project?

This work is just beginning to take hold in some classrooms around the country but we have a long way to go to realize the promise of what the science is teaching us. Primarily, we wanted other funders to get excited about this work so that we can bring others to the table and more quickly and efficiently embed the important scientific conclusions into the work schools do every day.

Why did you choose to make an animated video?

The work we do is, on the surface, complicated. But when it is well-explained, the role that mindsets play in student success is a no-brainer. We thought showing through animation how these mindsets manifest in the classroom would help our audiences better understand what we are trying to accomplish through our grant making.

 


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