Our Process

1. Discovery

The first step is getting to know you. We want to understand your audience: Who are they? What do they care about? What are some key use cases and scenarios that embody your product, idea, or service? We’ll explore these questions and more.

Duration: 1 week
2. Script

The script is the lifeblood of every project. It should tell a unique and fun story, and not just rattle off a bunch of features. A great script embodies your identity and brand in an original way, and it reveals the why, not just the what.

Duration: 2 weeks | Revisions: unlimited
3. Storyboard

This phase lets you visualize your Nutshell before we produce it. We brainstorm the best visual metaphors and imagery. Then, we sketch out each scene so you can see how the story will unfold.

Duration: 1 week | Revisions: unlimited
4. Visual Concept

Time to make things lovely! We propose artwork and assets that will appear in the final video, including characters, props, and backgrounds. If desired, we can harmonize the visual style with your existing visual identity and brand guidelines.

Duration: 1 week | Revisions: 2 rounds
5. Animation & Sound Design

And…Action! In this phase, we execute on everything that has come before. Smoke rises from the studio and a great many cupcakes are consumed as we animate your video and engineer a soundtrack.

Duration: 3 weeks | Revisions: 4 hours in-scope
6. Delivery!

Your video is delivered in an industry standard format that’s ready for upload to your video host. You feel part of a truly collaborative process. Somebody might get hugged.

Total Production Duration: 8 weeks for a 90-second video
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